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Tuesday, 25 November 2014

Insight Report: Best Practices in Marketing Retail Banking Products include new market research report" Insight Report: Best Practices in Marketing Retail Banking Products" to its huge collection of research reports.

To remain competitive and gain market share, banks are striving to offer improved products and pricing benefits that can be distinguished from those of their

Timetric present’s, Best Practices in Marketing Retail Banking, the brand new insight report discussing key marketing strategies and trends adopted by banks to strengthen their brand values in both developed and emerging economies. With banks now targeting diverse customer groups through effective segmentation and product positioning, this report discusses the use of marketing analytics by retail banks, to understand customers' buying behavior. It is an essential tool for anyone with an interest in the industry!

Report Highlights:

The global banking industry is changing the way it markets products and services, with banks in both developed and emerging economies adopting customer segmentation strategies to distinguish their products from those of their competitors. These strategies have increased banks’ client bases, and the number of potential customers. To capitalize on this, banks have expanded their product portfolios, adopted pricing strategies, and expanded into new regions. Banks are also focusing on the technological aspects of offering their products, and are using analytics to understand consumers’ purchasing behaviors and preferences to offer personalized products and an improved customer experience. 

Promotional campaigns through traditional channels such television, radio, print media and telemarketing have been among key initiatives taken by banks to increase brand awareness. The proliferation of video and mobile technology has also enabled banks to market their products and services online, and through mobile channels and social media. As internet access and smartphone adoption increase, so does consumer demand for convenient banking services through these channels. Banks are therefore developing processes and employing new channels to respond to web-based consumers, create brand awareness, promote new products and services, identify customer needs, and elicit feedback.

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Other industries we cover: 

Travel & Tourism. 

Personal accident and health insurance. 

Non life insurance. 

Travel insurance. 



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