ResearchMoz.us include new market research report"Asian American Lifestyles and Entertainment - US - September 2014" to its huge collection of research reports.
Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most young Asians is online and on their mobile device.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Expenditure data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Asian entertainment spending is growing
Figure 1: Distribution of total entertainment expenditures across entertainment segments, by race, 2010-12*
Higher-income households drive spending on entertainment
Figure 2: Monthly household entertainment expenditures, by gender, age, and household income, May 2014
Multigenerational and online lifestyles drive Asians’ leisure decisions
Movies and home-cooked meals most common in-home leisure activities
Figure 3: Top at-home leisure activities – participation at least once a month, May 2014
Dining out and shopping top out-of-home leisure activities
Figure 4: Top out-of-home activities – participation at least once a month, May 2014
Friends and family drive dining and event choices
Figure 5: Top information sources for out-of-home entertainment, May 2014
Asians eat at both Asian and non-Asian restaurants
Figure 6: Out-of-home food choices, May 2014
Asians favor less popular sports
Figure 7: Top out-of-home events and activities attendance, May 2014
Asians want to attend events where they can relax with family
Figure 8: Top factors impacting entertainment choices – at least somewhat important, May 2014
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