Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Italian travel and tourism sector
Detailed analysis of tourist spending patterns in Italy for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transport, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Executive summary
The travel and tourism sector in Italy suffered from a prolonged phase of economic instability and lower levels of consumer confidence. As a result, the overall sector contracted significantly during the review period in terms of tourist flow, while tourism expenditure registered only a marginal growth. The decline was largely due to the economic crisis, high unemployment and increased taxes.
Scope
This report provides an extensive analysis related to the tourism demands and flows in Italy:
It details historical values for the Italian tourism sector for 2009–2013, along with forecast figures for 2014–2018
It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Italy.
It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.
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Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Italian travel and tourism sector.
Understand the demand-side dynamics within the Italian travel and tourism sector, along with key market trends and growth opportunities.
Key highlights
Italy’s economy has struggled since 2008, and entered into a third recessionary phase in August 2014, after negative growth in the second quarter of 2014. The contracting economy makes it more difficult for Italy to reduce its heavy public debt, which is likely to reach 135% of GDP in 2014. Projected weak economic growth will continue to have adverse affects on the travel and tourism sector over the forecast period. However, direct tourism employment as a percentage of total employment, which has been rising since 2011, is expected to continue to do so over the forecast period. The overall unemployment rate in Italy stood at 12.0% in 2013, while youth unemployment was more than 35%.
Italy has recorded a rise in the number of visitors from Brazil, Russia, India and China, the BRIC countries. During the review period, tourists from China, Russia and Brazil increased at CAGRs of 15.2%, 15.9% and 5.6% respectively. The Italian government and tourism promotion agencies have been making efforts to attract tourists from these countries. For instance, to attract tourists from China, in 2014 Italy announced a reduction in the processing time for a tourist visa from five days to 36 hours. Italy opened a national tourism board office in Mumbai, India, in 2013.
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