Global Retail Ready Packaging (RRP) Market 2015-2019 Market Size and Share Published in 2015-04-29 Available for US$ 2500 at Researchmoz.us Retail ready packaging (RRP) is used to package consumer products such as food and beverages. It refers to the packaging in a ready-to-sell form. It eliminates the need for packing and repacking the product before being placed on the shelf of a retail outlet. This solution is designed for quick and efficient replenishment of stocks, to improve supply chain efficiency and reduce costs for retailers, and to ensure effective product handling. It is also designed to increase brand awareness and visibility of products. This ensures production recognition and, thereby enhances the shopping experience of customers. Overall, RRP is designed to adhere to certain conditions or functional requirements, commonly known as the "Five Easies. It must be easy to identify, open, replenish, shop, and dispose of for the packaging to be called RRP.
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