Canadean’s Insight Report: Identifying the next new & novel ingredient trends to shape new product development in the Food & Soft Drinks industries helps suppliers and ingredients manufacturers identify the key trends that will determine ingredient demand over the next five years, helping determine which areas research and development investment should focus on, and enabling suppliers to proactively approach new clients and identify gaps in the market.
From ingredients manufacturers to retailers, it is important to realize the relevant consumer trends and exactly what it is that is motivating consumption.
The Canadean difference:
Grouping current influences in the ingredients market into seven ‘hot trends’ summarizes the immediate and evolving demands of different consumer groups
Including breakdowns of Ingredients and end product examples to highlight the importance of each trend
Gain exclusive access to an estimation of the trend’s worth in the global market.
Full Report With TOC @ http://www.researchmoz.us/identifying-the-next-new-and-novel-ingredient-trends-to-shape-new-product-development-in-the-food-and-soft-drinks-industries-report.html
Report highlights:
• As consumers become increasingly busy, they are seeking convenient ways to eat healthier. As such the demand for ‘magic-bullet’ health solutions, and products enriched with health-enhancing ingredients, is steadily increasing. Similarly, the busiest consumers are seeking the most convenient food and beverage options the market has to offer. The lowest preparation and cooking times possible – the better for these consumers.
• There are many opportunities to target consumers with experimental and novel food and drinks. Millennials have been dubbed the generation of restless palettes, many are always seeking the next new and exciting flavor. Faced with a wide array of choice, these consumers look to further push the boundaries with new tastes and experiences from international cuisines. Furthermore, many consumers are seeking new and novel experiences to accompany their consumption, such as a nostalgic connection or unusual flavor.
• Modern media has paid much attention to popular ingredients that are deemed ‘bad for you’, which presents food, beverages and ingredients manufacturers with the opportunity of providing a sufficient alternative.
• There are many opportunities for new energizing and relaxing ingredients. Consumers are increasingly reliant on FMCG products to get them through the day. Both energizing and relaxing products are growing in popularity with consumers seeking the most effective natural and chemical ingredients.
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