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Tuesday, 22 July 2014

Automotive Seat Motor Industry, Global and China 2013-2014

Passenger vehicle seat motors account for above 95% of the entire automotive seat motor market. Only mid-range and upscale passenger vehicles were equipped with seat motors before 2010, but, with intensified configuration competition among vehicle manufacturers and users’ growing appetite for comfort, the installation rate of automotive seat motor has been gradually increasing in recent years.
Japanese and German companies play a leading role in automotive seat motor market globally, with the former ranking first with over 40% market share. The world’s eight major automotive seat motor suppliers occupy 70% of the global market, of which four are from Japan, namely, ASMO, Nidec, Mitsuba and Mabuchi, two from Germany, i.e., Bosch and Brose, one from Hong Kong, China, i.e., Johnson Electric, and one from Chinese Mainland, i.e, Shenghuabo Group.
The mainland Chinese companies started late in automotive seat motor field. Most of them began producing such motors after 2003, with scale being small and technologies lagging behind international peers. By 2013, only Shenghuabo Group and Zhejiang Founder Motor Limited Company can produce over 1 million sets of seat motors each annually in Mainland China. Chinese automotive seat motor market now is dominated by foreign manufacturers.
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China has been the world’s largest automobile and auto parts markets for five consecutive years since 2009. In the context of such favorable conditions, the world’s leading vehicle and auto parts companies have made more efforts to explore the Chinese market, with key global seat motor manufacturers having set up factories or subsidiaries in China, and most of them having constantly built new plants or expanded capacities over the past three years.


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