US Denim Jeans Market Report: 2015 Edition Market Size and Share Published in 2015-05-21 Available for US$ 800 at Researchmoz.us The US apparel industry is large, mature, and highly fragmented. The US market sells apparel produced both in domestic as well as foreign locations. The global economic downturn has had a severe effect over the apparel industry, but the denim market has regained its pace relatively faster as compared to other apparel segments. However, in 2014, denim jeans sales has registered a drastic fall as yoga wear is fast becoming a very popular substitute for denim as new fabrics and designs in the category are focused on comfort, leading to increasing numbers of Americans wearing yoga wear to work and anywhere else they may be going. As a result, US jeans manufacturers are increasingly struggling with declining sales of their denim products. Each of these leading players is being negatively affected by the decline in sales of jeans in the US.
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