Insight Report: Banking the Mass Affluent Market Size and Share Published in 2015-04-22 Available for US$ 3800 at Researchmoz.us This report analyzes the potential of mass affluent conusmers in retail banking industry. Following the financial crisis, banks have been pressurized to re-evaluate their strategies and seek alternative sources of profit as economic conditions declined and competition increased. In this altered environment, banks have adopted various strategies to decrease operating costs and increase revenue potential. Consequently, the banks globally changed their business models to focus more on segments that yield larger profits.
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